Your customer is just another you. You’re an online shopper too. You’re someone’s customer too.
Observe what makes you buy a product other than the product itself.
Here I am talking about the content sense.
See the CTAs, emotions, appeal, tone, problem analysis, pain points, hooks, and whatever lucrative element is incorporated into the content.
Now use that winning aha-learning in your copy.
No big-brainer.
xx
Keep practicing,
Mehma