Sep 26 in 💬 General
Landing clients made ez
To get money, you need clients.
If you want clients, you need to book appointments
To get appointments people need to know you exist.
For that to happen, you need to increase points of contact.
Now I’m going to quickly show you everything about client acquisition in a condensed format
There’s only 4 ways to get clients
Cold outreach
Paid ads
Content
Referrals
Referrals is self explanatory, do a good job for your clients and they’ll tell their friends, however if you don’t have clients don’t worry.
Next is paid ads, very useful, amazing to scale, if you don’t have the budget (3-6k) don’t bother starting yet.
Next we’re left with content and cold outreach.
Content is 90% of the sales funnel, post straight away, people buy from people they know, like and trust.
Become that authoritative figure in the market place.
I promise you people won’t buy from you without proof of who you are and what you do.
Especially 5 figure deals…
It takes 7-8 hours of content (with value) for someone to trust you and be sold. Have at least 7-8 hours of content posted.
Post value your ideal customer profile (ICP) wants to see.
Next cold outreach:
Find where your ICP hangs out (focus on DMs or calls).
Next leverage a team to multiply this…
Stop doing 50 calls yourself, hire a team and get 1000+ points of contact.
Look at skool and Facebook primarily.
Hire, onboard, train and have sop’s and target KPI’s
Maximize the output, focus on valuable content and after a few deals run ads.
Once you scale them, land a few more clients, get some case studies for social proof.
Then the referrals come over time.
Now if you listen to me, your calendar can look like this soon :)
Comment ‘client’ if you need the full client acquisition doc
Really hope that post helped lol
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6 comments
Landing clients made ez
skool.com/the-4d-copywriting-community-4828
The best place to be to become a full-time freelance copywriter.
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