First Copy draft · The 4D Copywriting Community

First Copy draft

after a week of procrastinating a lot and overconsuming copywriting content, I finally wrote my first copy. what do you think, guys?

WHAT YOU LEARNED ABOUT SALES IS A LIE

I know it’s hard to believe. I get it.

If you’re really a salesperson, you’ve been taught that the hardest seller out there is ‘the most excited one’ or ‘has the best presentation’. Oh, here’s the worst one: ‘Apply pressure’ or ‘Don’t take no for an answer’ or ‘Convince the prospect’.

Honestly, I don’t curse often, but that’s B.S.

If you pitch like that in 2024, you might as well try selling ice to an Eskimo. It’ll be a long process to get that promotion. You’ll end up like a mediocre seller, blaming sales when you quit your job because things didn’t work out (God forbid though).

Because really…

That is the same reason stats record most people having a bad experience with sales, and the same reason you have to extend your LOA and work harder to get that single sale.

The truth is, no customer needs convincing.

For Pete’s sake, you don’t have to be ‘super excited.’

Prospects are adults. They know when they’re being sweet-talked. They know when you’re desperate to meet your target.

They can smell it like a week-old sandwich in the office fridge.

So don’t try to convince. I know it’s tempting. But don’t.

Instead, persuade.

There’s a difference.

Convincing them is selling your product for your reasons. Persuading is helping the prospect reach a decision that they already had made in wanting the SOLUTION of a product (note I didn’t say features, but SOULUTION).

That’s why you have to care.

And I don’t mean investing your emotions in every prospect.

Asking questions is the best way to show you care about a customer.

Questions are key to a successful sale: find out the need, the problem, the pain. Then use your product as a solution to it.

Trust me, they will eventually reveal a ‘yes’ themselves through their answers. You don’t have to manipulate them.

So, if you still want to sell in 2024, please. Don’t convince.

At least for your career’s sake.

From now on, be different: Talk less, ask more. Pitch less, listen more.

Professionally, that is called the 80:20 rule. Let the prospect speak 80% of the time, you are the 20%.

Sometimes, presentations can come after the ‘yes’.

Practice this and see how it goes - it works like magic, especially for getting that extra cheque in the bank and winning a few compliments from your boss.

If you still want to sharpen your skills and get more tips like this, reply for more free advice.

You don’t need to bomb your career while knowledge is just an email way.

PS Take care.

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