Linkedin 0 to Forbes This is gold

Nobody ignores the P.S. This is a great way of sticking some added value at the bottom of an email that doesn’t relate to the main body of the email. According to Lavender, it increases replies by 30%! Have you used this before?

Here are 10 things I learnt in my creative writing degree that I still use in writing Sales emails + LinkedIn. 1. Brevity is King. Delete unnecessary words. 2. Who are you writing for? 3. Write first and edit later. Get in the flow. 4. Identify a Problem. 5. Agitate the Problem. 6. Intrigue Your Audience. 7. Paint a Positive Future. 8. Present a Solution. 9. Show, don't tell. 10. Give an equilibrium - a call to action.

→ Mention their Name. → Make and Observation. → Offer a Free Resource (add value). → Ask a Smart Question. → Add your value prop. → Soft CTA Example Gary, Loved your latest post about open rates. It got me thinking about an article I saw on personlisation. How are you crafting better emails and messaging? I've some ideas I'd be glad to share with you. Worth learning more?

Use case: Follow up / second email How to use it: Context + Bump Example: Hey (Name), Given that you're (Observatio), I thought this would be worth discussing. Did you have any feedback on my note? (Your Name)