On Writing Well
Here are 10 things I learnt in my creative writing degree that I still use in writing Sales emails + LinkedIn.
1. Brevity is King. Delete unnecessary words.
2. Who are you writing for?
3. Write first and edit later. Get in the flow.
4. Identify a Problem.
5. Agitate the Problem.
6. Intrigue Your Audience.
7. Paint a Positive Future.
8. Present a Solution.
9. Show, don't tell.
10. Give an equilibrium - a call to action.
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Josh Wells
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On Writing Well
Open Doors: Sales Handbook
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