LinkedIn offers a powerful way to enhance in-person events by incorporating a virtual component, creating what's known as a hybrid event. Hybrid events combine the immediacy of in-person interactions with the broad accessibility of virtual events, making them an ideal solution for today’s marketers. Here’s how you can use LinkedIn to boost your in-person events: Why Hybrid Events? Hybrid events allow you to reach a larger audience, unrestricted by geographical limitations. This not only increases the event’s publicity but also its inclusivity, enabling participation from people who might be unable to attend in person due to various reasons such as travel constraints or health issues. Additionally, hybrid events facilitate content repurposing, allowing you to capture and reuse the video content presented during the event. Using LinkedIn for Hybrid Events LinkedIn simplifies the technical and logistical complexities of running hybrid events through its suite of tools. With LinkedIn Events, you can host virtual components, register attendees, manage live streams, and interact with your audience in real time. LinkedIn’s promotional tools allow you to increase event visibility organically or through targeted paid ads, and even gate the event to gather leads. Before the Event To use LinkedIn Live, ensure your page meets the eligibility criteria, such as having at least 150 followers and adhering to LinkedIn’s professional community policies. Choose from LinkedIn’s preferred streaming tools like Restream, Socialive, StreamYard, Switcher Studio, or Vimeo to broadcast your event. During the Event Manage your hybrid event directly from your LinkedIn Page, using features to engage with attendees like polls and real-time chats. Ensure to start your event within the scheduled window to avoid it being marked as cancelled. After the Event The event’s content doesn’t end when the live stream does. The entire event can be replayed on LinkedIn, available to a wider audience, including those who couldn’t attend live. You can gate the replay to continue generating leads and utilize the content for further marketing efforts, such as creating smaller clips for social media.