What’s Your Lead Magnet Actually Doing?

Let’s talk about your lead magnet. You know, that free thing you’re offering to “attract leads”?

Here’s the harsh truth: if your lead magnet isn’t pulling in the right people, it’s just another digital freebie floating around the internet. The goal isn’t to get anyone and everyone onto your email list—it’s to attract qualified leads who actually need and want what you’re selling.

Here’s a quick audit to see if your lead magnet is doing its job:

Is it solving a specific problem your ideal client has? If it’s too generic, it’s not going to resonate.

Does it lead naturally into your paid offer? The best lead magnets set up the next step (your product or service) as the logical solution.

Is it actionable? People should get a small, tangible win from your lead magnet—and want more of what you offer.

If your lead magnet isn’t checking these boxes, it’s time for an upgrade.

What’s your current lead magnet, and what’s it doing for you? Drop it below or share your thoughts—let’s figure out how to make it a magnet for paying clients, not just freebie seekers.

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