https://www.tiktok.com/t/ZP8Lr6rsK/ She makes a great point. Adding the word ‘today’ to your hooks and wording in the video should help to create a sense of urgency. Get this while it’s on sale today. If you see the orange shopping cart, there’s still some left in stock. Get it before the sale ends today.

One of my best performing videos used a hook I accidentally created as a reply to a comment: “This stuff definitely doesn’t make you shit your pants.” It sure stops the scroll and I believe encourages people to then comment funny ‘shit your pants’ related things. Give it a try. It just might work.

Basically, go after your target viewer’s emotional insecurity or fear (that the product can address). Examples: Your teeth are disgusting and you probably don’t even know it. Your sink smells like a gas station bathroom… why don’t you do something about it? You’re not protecting your wife and kids! How can they feel truly safe if you haven’t (solved this problem)?

https://www.tiktok.com/t/ZP88eeLYQ/ If you don’t like to start your holiday shopping early, then keep scrolling. But if you do, I have a stocking stuffer idea for you.