Hook to try: Start by ‘Insulting’ the viewer

Oct 14 in Hooks

Basically, go after your target viewer’s emotional insecurity or fear (that the product can address).

Examples:

Your teeth are disgusting and you probably don’t even know it.

Your sink smells like a gas station bathroom… why don’t you do something about it?

You’re not protecting your wife and kids! How can they feel truly safe if you haven’t (solved this problem)?

5 comments

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