[Next Step 103] 8 Concepts to Turn Knowledge into Income with a Second Brain OS
##1 Digital Note Taking: This one is all about capturing, searching & connecting ideas. It's the core of the Second Brain OS. Whether you're struggling with Todoist, Notion or a Second Brain OS CustomGPT, use this label! --- ##2 Hooks, Threads & Reels: A hook is the first 3-5 seconds of text or video that crosses your eyes. It's the one that either causes you to skip or makes a lasting impression. This is the starting point of any great Thread or Reel. And if you think about it, they're both short form pieces of content that share a lot in common. The only difference? One is text and the other is video --- ##3 Newsletters: These are long-form "value bombs". A good newsletters organises and packages your insights in a way that the reader feels their time wasn't wasted and they achieved something. How do these compare to blogs? Newsletters are often big picture, blogs are often more zoomed in. You could say that a Newsletter can often be the "leader" for a series of blogs. They also become the "centre" from which you can draw threads and reels. Or put simply, it's a long form piece of content that creates a theme for "mid-form" (blogs) and "short-form" (threads & reels) --- ##4a Low Ticket Offers: this means a digital product that could be a course, template, automation, code snippet, a chatbot or even a combination (like mine, which was a course + automation + chatbot). While these are priced very low, the point of them is to deliver a ton of value in a no-brainer price and a very short amount of time. Let me repeat that: High Value, Low Price, Record Time. They're incredibly important because when creating content, the most optimal strategy is to send people to your "low ticket offer". Not your about me page. Now your newsletter. Why? Because a person who buys it (despite the low price) becomes a buyer, who is far more valuable than a "visitor" or "reader" or "follower". --- ##4b Upsells: This is usually a more in-depth digital product, priced upwards of $97 that solves the "natural next problem". But unlike the low-ticket offer, it has to be more specific.