Why you NEED to FOCUS to make money... šŸ’ø
When I started my first community, I stumbled a lot.
But there was one mistakeā€¦ one that topped them all.
The thing is, it wasnā€™t just me.
Iā€™ve seen so many others fall into this same trap, time and time again.
Itā€™s not that they donā€™t see the problem, either.
Most of them know exactly whatā€™s holding them back... but they keep at it anyway.
Why?
Because it feels right. It seems logical in their heads.
But hereā€™s what I found out:
The moment I let go of this one mistake, everything shifted.
In just 60 Days of launching my community, I went from zero to $2,158 in MRR.
And no, I wasnā€™t running ads, didnā€™t have a big following, and wasnā€™t churning out endless content.
So whatā€™s the game-changer?
Simple: 1 niche, 1 avatar.
Back then, I thought the way to grow was to cast the widest net possible - to try to help as many people as I could.
And sure, thatā€™s a way to do it.
But hereā€™s what I didnā€™t get: when you try to serve multiple niches and avatars, youā€™re constantly scattered.
Your focus splits, and so does your growth.
Youā€™re always juggling new strategies, piecing together systems, and trying to solve unique problems for each group.
But the moment you zone in on just one niche, one avatar, you get 100% focus.
Thatā€™s when you build something rock-solid.
First, you nail down how to get traffic.
Then, you figure out conversions.
Next, you refine how you deliver your service.
Finally, you work on retention.
Look at any successful leader - people like Alex Hormozi, Sam Ovens. They all talk about this.
Itā€™s no secret, but so many people skip over it.
So hereā€™s the real question:
Are you going to be the person who learns from their own mistakes, or the one who learns from others?
Let me know in the comments! šŸ‘‡
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Afonso Marcal
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Why you NEED to FOCUS to make money... šŸ’ø
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