Curious what people are using for their pricing methods.
I recently shifted to a more structured pricing plan from the guesses and comp matching that I was using before.
I use the Research tool to look up the item. I see the 90 day ASP for the item. I then divide it by .75. This then gives me the approximate listing price.
Here is an example.
ASP of $19.25 / .75 =$25.67
I would list the item at $26.00
I then run a sale event for the item at 20% off. This makes the actual price $20.80. This leaves a 5% margin left to send a small offer to a liker.
How do you calculate your listing price?
Is my method too much work?
Yes, I have to have the entire store on some sort of sale even all of the time. Is this too much?