Funnels in Latin America - Different than USA? · Selling Online / Prime Mover

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Funnels in Latin America - Different than USA?

Here are a few insights that might help if you’re looking to expand your funnels or start in Latinamerica.

I’ve noticed some interesting differences because I have been working on my Marketing and Funnels Agency for a while now, and I have tested several things in Clickfunnels in USA, Canada and Latin America.

Building Trust is Key: Many people in Mexico and latinamerica are still cautious about online transactions, often fearing fraud. Establishing trust upfront HUGE (I've seen 10x differences)
High Ticket Means Something Different: When it comes to high-ticket offers, and therefore high ticket strategy, what’s considered "high" in the USA is A LOT LESS in Latin America. So if you have a funnel and it does not work, try a High ticket strategy.
Payment Preferences: For Hight ticket purchases, many people prefer the security of a bank transfer over using a credit card. Offering this option can help close bigger deals.
Payment in 7-eleven. As part of the fear of a fraud, a lot of people do not like using credit cards, they would rather go to the bank, or even to the OXXO (like the 7eleven). Make sure you have an option of payment there.
Internet Considerations: Not everyone has access to high-speed internet, so ensuring your funnels are mobile-optimized and QUICK TO LOAD is crucial.
Invoice Expectations: In Mexico, providing a valid invoice that meets IRS requirements (its called SAT) its a nice-to-have, but for high ticket (especially if its for a company) it’s expected. Local companies CAN deduct just from a receipt, but its a bit of a hussle. This small detail can build significant trust.
Brand Loyalty is Strong: People tend to stick with brands they know and trust. As a new player, gaining that trust can take time, but it’s worth the effort.
Language and Localization: It’s not enough to just translate your content into Spanish. Tailoring your message to the local folklore is a "nice to have".