[FHL Notes] Day 3 Session 2: Russell Brunson - One-to-Many Selling (Part 1)

Jon Pakula

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13d ago (edited) in Intro's & General Discussion

[FHL Notes] Day 3 Session 2: Russell Brunson - One-to-Many Selling (Part 1)

What Is the Big Result?

Always begin by identifying the big result your audience desires.

Master One-to-Many Selling

Goal of Every Funnel: Deliver your sales presentation to as many people as possible.

3 Levels of Selling:

One-on-One Selling: Offer to an individual.
One-to-Many Selling: Offer to an audience.
Sales Funnels: Offer + audience + automation.

Get Rich by Understanding Leverage and Speed:

You can hire 60 salespeople or build 1 webinar funnel to sell at scale.

Paradigm Shift #1: The Only Thing Keeping You from Your Goals Is…Your BRAIN!

Metaphor for the Mind:

Monkeys (Conscious Mind): Emotional/Logical decision-makers, often indecisive.
Elephant (Subconscious Mind): Speaks in stories and directs your decisions based on feelings.
Lizard (Instinctive Mind): Driven by fear and wants to protect you at all costs.

Key Insight:

You must calm the Lizard (fear), guide the Elephant (subconscious), and distract the Monkeys (conscious) to lead people toward a buying decision.

The Conscious Mind gets information through the 5 senses (sight, sound, taste, smell, touch), but it’s the Subconscious Mind that controls feelings and decisions.

Change Happens Through Feelings:

It's not your thinking that causes change, but the feelings you associate with your actions.

Subconscious Selling:

Distract the Monkeys to speak to the Elephant (subconscious), overcoming fear.

Storytelling is the best way to sell because stories change feelings.

Story Selling and Subconscious Selling:

Technobabble Doesn’t Sell: Your job is to tell a story that leads your audience to say, “I need this!”

Epiphany Bridge: Share your own epiphany to lead your audience toward their own “aha moment.”

Paradigm Shift #2: You Can’t Sell Anyone if Their Subconscious Disagrees

The goal of storytelling is state control—you must alter their feelings through your story.

False Belief Patterns: People’s chain of false beliefs holds them back. Your story must trump their story to replace those false beliefs with new, empowering beliefs.

How to Break False Beliefs:

Build an inventory of stories to break common false beliefs.

Example:

False Belief: I can't afford that

Story: Rich Dad Poor Dad - How can I afford that

False Belief: How Can I afford that:

Story: Visa/MasterCard

False Belief: If this works so good why can't I pay after

Story: Mark Schultz

Anchor Back to Stories That Break False Beliefs:

Offers change lives, but people only move when their belief patterns are rebuilt.

Key Takeaways:

Do What Russell Says

Be coachable and embrace discomfort—growth only comes from uncomfortable situations.

Always Rebuild Belief Patterns: This is the core method to get people to take action.

This session focused on mastering the art of One-to-Many selling, storytelling as a tool for breaking false beliefs, and using funnels as a way to scale your sales efforts through automation. By shifting belief patterns, you can guide people toward the result they desire.

[FHL Notes] Day 3 Session 3: Bill Von Fumetti - The Power of FOCUS

https://www.skool.com/prime-mover/fhl-notes-day-3-session-3-bill-von-fumetti-the-power-of-focus?p=64bd7f63

#FHL #FHLNotes #Day3 #PakulaPost

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