[FHL Notes] Day 2 Session 8: "Funnel Debriefs" with Russell Brunson

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13d ago (edited) in Intro's & General Discussion

Secrets of Success Funnel Debrief:

Reverse "Squeeze" Page: Instead of immediately asking for an opt-in, first preframe and provide value before presenting the opt-in option.

Fewer opt-ins but higher conversions from those who do opt-in.

Marketers Control the Frame: Your role as a marketer is to shape the perceived value of the offer through storytelling.

Offer Structure:

First OTO (One-Time Offer): Present with a "Maybe" option and a MIFGE (Most Incredible Free Gift Ever).

Second OTO: Offer an annual membership with 2 months free, paired with another MIFGE.

Downsell: Ask, "Are you sure?" and provide a more detailed explanation.

Third OTO: Present another product offer.

Design Elements: The Red-Green Button approach for opt-ins converts well.

Main Funnel Breakdown:

Main Page: Drive 3-4k new customers.
Bump Offer: 30-day free trial.
OTO 1: $997/year with a 12-month plan for the price of 10.
OTO 2: Second chance offer at $97.
OTO 3: Another offer at $297 or $397 (digital vs. physical options).

Think and Grow Rich Challenge Funnel Debrief:

Known Brand Attachment: Attach a well-known brand to your challenge for instant recognition and credibility.

MIFGE VIP Offer: Offer a $47 VIP upgrade (30-day trial) for 3.84% conversion.

Challenge Structure:

Day 1: Conduct the training, then offer VIP at the end.

Day 2: Present the 1-to-Many presentation (e.g., Course Secrets) and upsell a Dan Kennedy product.

Day 3: Repitch the offer.

103K Before the Event Started: The funnel generated significant revenue even before the live event kicked off.

Webinar Funnel:

Free Gift for Attendees: Offer a free gift to attendees as an incentive for showing up.

Engagement Strategy: At the start, tell attendees to block out 2 hours and let them know you’ll give them the link for the free gift verbally at the end.

Selling Online Funnel Debrief:

Paid Challenge: Structure the funnel as a 3-day paid challenge.

Order Form Bump: Offer additional value as a bump on the order form.

VIP Options: Provide two options for VIP—either fly on the wall access or the ability to ask questions.

Instant 100% Affiliate Link: Set up an affiliate system where participants receive an instant affiliate link.

Key Takeaway:

Paid Challenges Are the Best Thing to Do: A buyer is a buyer, and paid challenges help filter out time-wasters and attract committed participants.

This session provided a deep dive into funnel structures and strategies, emphasizing the importance of framing, storytelling, and building structured offers that convert. The paid challenge model emerged as a powerful tactic for immediate action and revenue generation.

#FHL #FHLNotes #Day2 #PakulaPost

[FHL Notes] Day 2 Session 9: "3 Game Changers" with Russell Brunson & Todd Dickerson

https://www.skool.com/prime-mover/fhl-notes-day-2-session-9-3-game-changers-with-russell-brunson-todd-dickerson?p=0a774531

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