[FHL Notes] Day 1 Session 2: Kathryn Jones on Utilizing the Full Potential of ClickFunnels

Jon Pakula

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Sep '24 (edited) • Intro's & General Discussion

Frameworks vs. Checklists:

Frameworks: Find the frameworks that are needed to succeed in your funnel-building process.

Checklists: A key tool for winning online with funnels, offering a clear step-by-step guide.

To create a checklist, consider:

What is the checklist building?
Why does the checklist exist?
When do you need it done?

Funnels for Each Product in the Value Ladder: Different products require different funnels, ensuring you optimize each offer for its specific audience and purpose.

Funnels as the Key to Security and Freedom: Funnels help generate revenue by delivering products and messages to the world. They are a tapped source of opportunity and provide real security for businesses.

The 5-Step Checklist for Funnel Success:

Determine Funnel Strategy: Understand the purpose and objective of your funnel.
Create Funnel Assets: Gather all the necessary components (copy, graphics, etc.).
Assemble Design: Build and design the funnel.
Optimize Funnel: Analyze and improve based on performance.
Rinse and Repeat: Continuously refine and repeat the process for future funnels.

Design Hacking Method:

Every page in your funnel needs the core elements: Hook, Story, Offer.

Use the ABCDE + SWIPES approach for design:

A: Answer

B: Brainstorm

C: Collect

D: Design

E: Execute

SWIPES Breakdown:

S: Structure

W: Words

I: Images

P: Paint

E: Energy

S: Spacing

This session provided actionable steps for maximizing ClickFunnels through clear frameworks, funnels tailored to your value ladder, and a strategic design process. The 5-step checklist and Design Hacking approach offer a roadmap to funnel success.

#FHL #FHLNotes #Day1 #PakulaPost

[FHL Notes] Day 1 Session 3: "SHIFT" with Anthony Trucks

https://www.skool.com/prime-mover/fhl-notes-day-1-session-3-shift-with-anthony-trucks?p=7b77c98b

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