May 28 in 馃挰 General discussion
YOY Avg. CPC Significantly Up - PMAX
Across all of our brands, CPC are up anywhere from 30-60%.
Any ideas of how to lower these?
I have been title testing, restructured the account (focusing on top sellers), reviewing feeds to ensure quality images, titles, descriptions, adding in Google cats, etc.
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YOY Avg. CPC Significantly Up - PMAX
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