We are now at a point where we want to scale · PPC Launchpad By GrowMyAds.com

We are now at a point where we want to scale

I have been working with an organization that has more than 200 products for which we run ads. We are now at a point where we want to scale, but only 15-20% of our products generate 70-80% of the revenue. I want to scale those products. Can someone help me with a new strategy?

Currently, we are running:

PMax campaigns with separate audience signals: 1. Product keywords, 2. ATC (Add to Cart) and WV (Website Visitors).
Demand generation campaigns with the same structure.
Video campaigns with the same structure.

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