6d ago in 馃挰 General discussion
tROAS stopped performing
About 3 months i consolidated a bunch of tROAS campaigns to one campaign with several ad groups. I also switched from lots of generic broad match keywords to phrase match. My keywords show decent impressions in keyword planner, some between 2000 - 4000 a month but i am not seeing that reflected in my ad groups.
My conversions have been done, not that they were that great beforehand, and i am wondering if switching from tROAS to conversions might be an idea to try to get more traffic and data flowing back into this underperforming campaign.
Is this a viable option?
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tROAS stopped performing
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