I’ve run a Branded search campaign
Bidding strategy is Maximize clicks with CPC bid limit 0.40$ and daily budget is 400$.
Last 30 days search impression share is 50.11%
Last 30 days we got: 7,027 clicks, avg cost $0.16, total cost $1,114, CRT36.09%, search imp share 50.11%, total conversion 23.73, ROAS 2.46, and cost conversion is $46.96. I did add 2 ad groups but 1 was paused for poor performing I found 5 top-performing keywords, and one winning ad copy. now I'm going to scale my campaign. what should to do now?
can I run an experiment campaign to test different bidding strategies?