Aug 16 (edited) in Nutrition 🫐
Steven Bartlett’s Huel and Zoe Ads Banned for Being Misleading 👀
Have you spotted Zoe and Huel ads on your social feeds or during The Diary of a CEO podcast?
It turns out that these ads, promoted by Steven Bartlett, have been banned.
The reason? A watchdog found that Bartlett didn’t make it clear he has business interests in both companies, which makes the ads misleading.
For context, Steven is an investor in Zoe and holds a director position at Huel.
In the ads, he’s seen drinking one of the products, claiming: “This is Huel’s best product.”
According to the Advertising Standards Authority (ASA), this could easily be mistaken for an independent review, and they ruled it was “likely to mislead.”
Personally, I couldn’t be happier that this has happened.
It’s incredibly important that creators like Steven, who have direct access to large audiences, are held accountable for their actions and don’t continue to promote products that I perceive to be poor, lacking in scientific grounding, without evidence-based approval, and ultimately misleading in their claims of significant benefits to customers.
Stop listening to people and creators who spew information as if it’s fact, without any evidence to support their opinions, biases, or the validity of the products they promote.
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Steven Bartlett’s Huel and Zoe Ads Banned for Being Misleading 👀
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