(3 Minute read)
If you’re struggling to book as many meetings as you’d like, this simple 4-step system will help you stand out on LinkedIn.
For context -
This is the process I teach to my coaching students and they have had great success like booking
British Airways and booking 5+ meetings in a month through LinkedIn.
If you want to maximize your commission or become a top rep - we have all the systems you need to make it work.
But enough of that let's get started.
The 4-Step System for Booking More Meetings on LinkedIn
There are a lot of tactics out there, but these are the ones that work consistently to generate more replies and conversations.
Step 1: Blank Connection Requests Work Great
One of the biggest misconceptions in outbound is that you need to write a long message in your connection request.
This is not true.
✅ Send blank connection requests. Let your profile do the talking.
❌ Don’t pitch in the connection request or use a long-winded introduction.
Simple and clean works best.
The only goal is to get accepted not sell them on the connection.
Step 2: Engage with Their Content First
If your prospect is active on LinkedIn, engage with their posts before sending a message.
- Like, comment, or share your thoughts on their posts
- Take a few days to engage consistently before messaging.
- Don’t skip this step, this makes you a familiar face.
The more you engage, the more likely they are to recognize your name when you send a message.
Step 3: Send a Personalized Message or Use Video to Stand Out
When it’s time to send a message, keep it personalized.
- Lead with a trigger - what has changed to make you reach out
- Then tie it into a focus - based on that what could be a focus
- Pain - what is the common issue people run into
- Value prop - share how you've helped others overcome it
Video is underused. If you can send a quick, 30-second video tailored to their pain points, you’ll stand out in a crowded inbox.
Step 4: Follow Up 2 Times Before Moving On
Not everyone will respond on the first try, and that’s okay. Following up can make all the difference.
- Follow up twice to stay top of mind.
- Space your follow-ups at least 3 days apart
- Don’t bombard them with too many follow-ups; 2 is enough.
After 2 follow-ups, if they’re not responding, move on and focus on the next prospect.
Inside Outbound OS, I provide plug-and-play templates for all of these components.
You’ll join 44+ other SaaS sales reps who have used these exact systems to hit above their quota.
So if you’re serious about booking more meetings, grow with us:
Your future clients (and revenue) are out there. They’re just waiting to discover the immense value you
have to offer. Let’s go find them together.
Let’s win together
Aaron