How emails booked me 70% of my meetings as an SDR & AE
(3 Minute read) There are a ton of channels to use, but emails done right can be a great way to get consistent yeses. Inside Outbound OS we go over the exact system I used to craft emails that get more opens, more replies, and generate more meetings. And it’s just 1 of the 9 foundational plug-and-play systems you get access to with our program. If you want to maximize your commission or become a top rep - we have all the systems you need to make it work >>> Outbound OS But now, back to building a winning outreach strategy… The Simple 6-Step System to Book More Meetings Step 1: Define Your Ideal Customer Profile (ICP) The key to a successful outreach is to know who your dream client is. Ask yourself, "Who would benefit the most from our solution and be willing to invest in it?" Your ICP should be: a) Relevant to your target market b) Clearly defined with specific characteristics A mistake many people make is targeting too broad of an audience. Be specific and focus on those who truly need your product. ❌ Targeting "all SaaS companies" ✅ Targeting "mid-size SaaS companies in the healthcare sector with 50-200 employees" Use the past successes you've had like meetings booked or closed won deals to figure out which businesses to target. Step 2: Develop a Detailed Buyer Persona Once you have your ICP, create a detailed buyer persona to target. Ask yourself, "What are the pain points, goals, and behaviors of my target buyers?" Your buyer persona should include: a) Job titles and roles b) Common challenges and goals This helps tailor your outreach messages to resonate with the specific needs of your prospects. ❌ Generic messaging to all contacts ✅ Personalized messaging to "VP of Sales struggling with team productivity" The more you resonate with the prospect. The more likely you are to receive a positive reply. Step 3: Build a Targeted Prospect List With your ICP and personas in hand, it's time to build a list of potential clients.