Full Title: Mastering Cold Email Basics to Scale Your B2B Lead Gen Episode Summary: Join us as Devin Baptiste, the mastermind behind GroupRaise, shares his journey from the early days of cold outbound email to building a cutting-edge startup. Dive deep into the world of cold email strategies, the evolution of outbound marketing, and the challenges of scaling email outreach to millions of recipients while maintaining high engagement rates. What You Will Learn: - How Devin leveraged cold email to build GroupRaise from the ground up. - Key strategies for effective cold outbound campaigns in the B2B space. - The challenges of scaling email outreach to maintain high deliverability and engagement. - Insights into the future of outbound marketing with AI and automation tools. - Best practices for maintaining domain reputation and avoiding spam filters. - Featured Guest: Devin Baptiste - Founder and CEO of GroupRaise. Host: Ben Reed, host of the Next Gen Sales Leaders Podcast. Episode Highlights: [00:02:15] The Cold Email Genesis: Devin discusses the early days of GroupRaise and how cold email was integral to its growth. [00:07:40] Outbound Marketing Evolution: Insights into the shifting landscape of outbound marketing and the tools that are changing the game. [00:14:30] Scaling Challenges: Devin dives into the complexities of sending millions of emails monthly while maintaining high open and response rates. [00:22:05] Future of Outbound Marketing: The role of AI, dynamic personalization, and new tools in shaping the future of cold email campaigns. [00:30:45] Best Practices: Practical advice on keeping your emails out of the spam folder and ensuring high deliverability. [00:38:00] Advice for B2B Entrepreneurs: Devin offers insights for B2B business owners looking to leverage cold email as a powerful growth tool. Connect with Devin: - LinkedIn: https://www.linkedin.com/in/devin-baptiste-4ab99b3/

The Challenge: Our member, Kelvin Htat, founder of a no-code AI application platform called Carry, faces difficulties with sales and marketing and determining product-market fit and message-market fit. Kevlin's primary goal for the call was to understand how to use LinkedIn Sales Navigator to generate more demand for his business. The Real Issue: The biggest problem Kelvin faced wasn't tactical selling or how to use a particular channel for communication with ideal prospects—it's understanding who the ideal customer is and the problem that needs solving in the first place. Without a clear focus on the right problem, all the messaging will be off. This includes everything from cold call scripts to follow-up brochures, pitch decks, and actual offers. Sometimes a lack of B2B sales success isn't about demand generation tactics or even sales strategies. First, you must have product market fit and have your message clarified around your dream client's biggest problem. Creating an Avatar Document: One key strategy to address this is creating an Avatar Document covered in detail in prior video lessons in this class. Understanding Your Customer: Start by deeply understanding your customer's problems. Tools like "The Mom Test" can help structure surveys to uncover genuine needs (again, covered in prior lessons in this class). Conducting Interviews: Talk to 10-20 potential customers. Ask them about their biggest challenges and pain points. This will help you identify the real problems they face and tailor your solution, sales messaging, and marketing channel accordingly. Focusing on Problems, Not Solutions: Shift your focus from selling a solution to understanding and solving a problem. If you can describe your customer's problem better than they can, you're on the right path. Practical Steps: 1. Stop Selling for Now: Spend 30 days understanding your customer. 2. Use The Mom Test: Ask potential customers about their challenges. 3. Create an Avatar Document: Define the individual and company-level details of your ideal customer.

Check it out in the Classroom section under "Podcast" Here are the details... Full Title: Leon Klepfish, Engineer-Turned-CEO, 1st Time Founder to B2B Sales Leader Episode Summary: Ben dives into a Startup Founder’s success story with Leon Klepfish, CEO and founder of Callingly. Discover how Leon harnessed his engineering expertise to revolutionize B2B sales lead response times with Callingly, a powerful tool to enable sales teams to respond to inbound leads in less than 30 seconds. Grab practical sales lessons and growth strategies that have propelled Callingly to success and how these insights can be applied to any B2B business looking to improve sales and operational efficiency. What You Will Learn: - Insights into successfully launching a tech startup as a non-sales founder. - Lessons on transitioning from tech expert to Sales Leader and CEO while scaling a business effectively. - Effective management practices for leading a growing team in a dynamic tech landscape. Featured Guest: Leon Klepfish - CEO and Founder of Callingly. Host: Ben Reed, seasoned sales leader and host of the Next Gen Sales Leaders Podcast. Episode Highlights: [00:01:30] The Genesis of Callingly: Leon explains his transition from engineering to entrepreneurship and the birth of Callingly. [00:05:45] Tech Integration into Sales: Detailed discussion on how Callingly integrates with CRM systems to streamline lead responses and why quick response is crucial for B2B sales success. [00:12:20] Key Sales Lessons from Callingly’s Journey: Leon shares transformative sales strategies that helped scale Callingly and how these can be applied in any sales-driven business. [00:19:55] Leadership and Growth: How to manage and inspire a team in the high-stakes world of tech startups, with tips for fostering an innovative company culture. [00:26:10] Planning for the Future: Leon talks about his strategic approach to business growth and preparing for a lucrative exit. [00:34:00] Sales Strategies for Entrepreneurs: Ben and Leon discuss actionable sales tactics and strategies that listeners can implement immediately to improve their sales outcomes.

Check out this fascinating conversation with Oliver Fish, a British Thailand based Entrepreneur launching a niche SEO offer to a targeted group of Lawyers. We discuss why his seemingly grand slam offer is falling on deaf ears with his dream clients and what I suggest he should do to get to the bottom of why they are not buying. Want more details on this type of mentorship... go to the classroom section under stage "MARKET RESEARCH 101." Remember, all of my content is free in the classroom section.

Episode Summary: Dive into a captivating conversation with Jeremy Gottlieb, the innovative founder and CEO of Veritec AI, on the NextGen Sales Leaders Podcast. Discover how Jeremy skyrocketed past the entrenched competition to dominate a well-developed market as a first-time software startup founder, and how he won massive software contracts with the world's biggest oil and gas companies. We explore Jeremy's unexpected transition from a veteran expert CFO in the oil and gas world to a pioneering role in the sales world, and how his expertise in litigation optimization software is reshaping industry norms. Explore his journey with Veritec AI and another venture, ComboCurve, where he pivotally propelled both companies to monumental success. What You Will Learn: - Jeremy's career shift from CFO to sales innovator. - The inception and growth of Veritec AI and ComboCurve. - Strategies for tackling the software market and achieving rapid growth. - Insights into the oil and gas industry and its market dynamics. Featured Guest: Jeremy Gottlieb, Founder and CEO of Veritec AI. Host: Ben Reed, host of the Next Gen Sales Leaders Podcast. Episode Highlights: [00:03:22] Career Transition: Jeremy recounts his move from CFO to sales, highlighting the skills and insights that facilitated his success. [00:08:15] Launching Veritec AI: Insights into starting and scaling a cutting-edge software company in a niche market. [00:14:40] Success with ComboCurve: Jeremy discusses the origins, challenges, and triumphs of his previous venture. [00:20:25] Market Disruption Strategies: How Jeremy navigated and disrupted established markets to position his businesses at the forefront. [00:25:50] Future Aspirations: Plans for expanding influence in the tech and consulting fields. Connect with Jeremy: - LinkedIn: Jeremy Gottlieb Subscribe & Review: Don’t forget to subscribe to the Next Gen Sales Leaders Podcast for more insights into the B2B sales and leadership world. Leave a review if you enjoyed this episode!