Video ad strategy... WTF FB?

Remember what social media was like when algorithms didn't hyper-optimize for what it "thinks" you want to see next.

You'd check up on your friends, see what they're into, and sometimes stumble onto a new person or topic that seemed interesting.

Then, naturally, you would consume more of their content on purpose.

Then, if they had something to offer that resonated with you, you would buy it. If not, no harm, no foul.

Frank has cleverly re-introduced this experience with his “Convert 2.0” ads strategy.

Make sure to read it and check out Frank’s detailed response on Lesya Holzapfe 's post https://www.skool.com/ourcreation/reach-awareness-ads?p=3b393265

As far as I can tell, the reason to turn off Advantage Plus targeting is that actual FB employees are completing your desired action for you (read the terms). So weird.

Has anyone else successfully implemented this?

I finally got my first campaign scheduled, and I’m anxious because the first video that went live had a low ad quality score.

I’m preparing myself mentally to redo all of the videos 🤷‍♂️

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