Why You Are Slacking If You Don't Collect Emails 😮‍💨

TikTok, Instagram, Facebook and YouTube are amazing platforms where you can build up fanbases using amazing tools that these companies have spent millions developing. The only thing is that these platforms don't belong to you. You have an account with them but the platform and all the data they collect belongs to them.

At any point any one of these platforms can take your content down or, even worse, your whole account. This would leave you having to start from scratch to build up the audience that you've worked so hard to build.

Whats ONE common piece of info ALL of these websites collect about all of their users, besides a First Name? THEIR EMAIL!

As an independent artist, it's important to collect your fans' Names and Email addresses and compile them in some format that is easy to import into a CRM (Customer Relations Management) Software. The easiest way i've found is to use an Excel or Google Sheets document to keep the list organised.

When you own your own list, you have a lot of opportunities that you can then take advantage of:

1) You can do email blasts for new releases and immediately have a good portion of the list check out your song. Usually for email marketing, 30% open rates are the average. So if you have 1000 emails, immediately you could havre 300 views on any new release that you send out.

2) You can sell products or services, either of your own or as an affiliate. The same principle applies from point 1. You can have a certain number of persons buy a product as soon as you launch it. If you have 1000 emails and a 30% open rate, then you have a 10% conversion rate; that means that if you sent out an email blast for a product worth $20, then you could make $600 in sales from one email blast!

3) You can continue to collect information on your audience by sending out questionnaires and surveys, where you incentivise your fans to provide info like their location, other artists they like and whether they attend live concerts or not. This can help you plan tours and help you understand who you need to be targeting in your paid marketing campaigns.

🔥 How Do You Collect Emails? 🔥

There are many great ways to collect email, but I'll describe 2:

1) Every time you perform live at a show or open mic, or whatever. Go around and talk to people and ask for their emails or bring a sign up sheet where they can write it in. You can incentivise them with some free digital download or exclusive access to some piece of content.

2) You can host regular live streams and send your viewers to a landing page where they can input their emails and first names in exchange for some digital download or exclusive access to some piece of content.

HOPE YOU FOUND THIS HELPFUL! Leave a like and follow for more of these mini articles! 👊🏾😎

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