Who can explain what a pre-save is & why it matters?

Hey y'all, I'm going through the content strategies and was waiting for the answer to this question. It was never explicitly mentioned, so I thought I'd ask it here, (just in case anyone else had this question): what are pre-saves? why do they matter? what is the benefit of getting people to pre-save the music?

Is it just another way to keep your art on people's radar? Or does it have more value than that? For me, understanding what things are and why they matter contextualizes the advice we're getting. I believe there is a good answer for this, and I'm not anti-pre-save (again, I have no idea what they really do or why they matter, so I'm neutral). I'm looking forward to reading your responses.

Cheers.

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