I just got off the phone with a Meta Media Expert to talk about Reels strategy. He broke down some great info on best practices for FB/IG Reels and how to make the algorithm work for you.
Here's a few major takeaways:
Posting Cadence - make sure you're posting at the same times and days. For example, if you post at 12pm on Tuesday, do that every week.
Volume of Posting Reels - post the same amount of Reels each week. Don't go from posting 7 reels one week to posting 2 reels the next week. Post the same amount consistently.
Use the Editing Tools - when posting your reel, use one of the tools like adding text, emojis, polls, etc. The algorithm favors this.
Hashtags - stay between 3-10 hashtags and stay away from broad hashtags.