I don't understand · No Labels Necessary

I don't understand

All of these platforms offer ad-marketing resources that allow us to reach their cache of available subscribers. I've noticed that a lot of people are spending so much money promoting on TikTok, IG, Facebook, Twitter and the likes in order to lead them back to Spotify & YouTube, instead of just running ads on Spotify & YouTube 🤯. I don't know what the hell a song blowing up on TikTok/IG has to do with the numbers going up on Spotify, and I'm not even gonna try to make it make sense. So many individuals with millions of subscribers are getting millions of likes but can't even sell 1,000 albums because there's a big diff between a follower and a consumer.

Sorry for going off on a tangent, but: just focus on spending your money where you'll atleast be able to getting a little of it back. Once you get enough money back from Spotify after consistently promoting, (preferably 6 to 8 months worth) there are companies out there willing to generate an advance in exchange for a percentage of your royalties and pub. My bad for the tangent again, just thinking 🤔

OAN: Don't underestimate a fan... they don't need to constantly see you in order to check for you. Mystique actually attracts the base to the artist. Having to wait on press to deliver news about the artist is way more eventful than watching these mf oversaturate the feed with content

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