Private Sector October Jobs Report and the Influencer Impact
11/4 - Emerging Job Trends & Small Business Marketing Insights | Finance Today In this episode of Finance Today, Jackson explores independent data research on emerging job trends, consumer behavior, and marketing strategies for small businesses. The episode highlights the impact of influencer marketing versus word-of-mouth, discusses the holiday season's cash flow concerns for small businesses, and updates on federal and private lending for disaster-affected businesses. Jackson also delves into the latest ADP job report, offering an in-depth look at job growth across various sectors and business sizes, and discusses the effectiveness of the SBA's community navigator pilot program. 00:00 Introduction to Independent Data Research 00:02 Emerging Job Trends and Small Business Economy 00:09 Marketing Strategies: Influencers vs. Word of Mouth 00:47 Pre-Election Day Context 01:10 Small Business Financial Concerns 02:10 Shopify Lending and SBA Scrutiny 04:43 On-Deck and Headway Capital Milestones 07:00 ADP Job Report Insights 11:48 Gen Z Marketing Preferences 14:16 Conclusion and Key Takeaways