Private Sector October Jobs Report and the Influencer Impact

11/4 - Emerging Job Trends & Small Business Marketing Insights | Finance Today

In this episode of Finance Today, Jackson explores independent data research on emerging job trends, consumer behavior, and marketing strategies for small businesses.

The episode highlights the impact of influencer marketing versus word-of-mouth, discusses the holiday season's cash flow concerns for small businesses, and updates on federal and private lending for disaster-affected businesses.

Jackson also delves into the latest ADP job report, offering an in-depth look at job growth across various sectors and business sizes, and discusses the effectiveness of the SBA's community navigator pilot program.

00:00 Introduction to Independent Data Research

00:02 Emerging Job Trends and Small Business Economy

00:09 Marketing Strategies: Influencers vs. Word of Mouth

00:47 Pre-Election Day Context

01:10 Small Business Financial Concerns

02:10 Shopify Lending and SBA Scrutiny

04:43 On-Deck and Headway Capital Milestones

07:00 ADP Job Report Insights

11:48 Gen Z Marketing Preferences

14:16 Conclusion and Key Takeaways

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