Unlike Tyler who has been amazing at growing his business organically, I have been focusing on the online lead conversion. 80% of my business comes from calling and emailing leads that come through my website because as a newer agent 3 years ago I had no sphere that could sustain me full time. Now I have a great network and get referrals from people I transacted with. I would love to know what your preferred ways to generate business! Please share some stories :)

Hey HPA Team! In the ever-competitive real estate world, building a consistent flow of buyer leads can be challenging. That’s why we’re diving into actionable strategies to maximize buyer opportunities and create a robust lead generation funnel. Here’s your roadmap to elevate your lead game: 1. Optimize Your Presence to Attract Leads • Showcase Your Expertise: Make sure your social media and website speak directly to your ideal buyers. Share valuable content regularly—market updates, home-buying tips, and neighborhood highlights. Become the go-to resource in your area! • Leverage Targeted Ads: Run Facebook and Instagram ads aimed at first-time buyers, investors, or other niches. Test audiences and messaging to find what resonates with your market. 2. Engage Leads with Captivating Resources • Create Value-Driven Content: Offer something tangible, like a “Home-Buyer Checklist” or “Local Market Guide,” in exchange for their contact info. You’re not just capturing leads; you’re setting the stage for a relationship. • Host Virtual Events: With many buyers now starting their home search online, virtual open houses and webinars are key. These events let you engage leads early on, making a lasting impression. 3. Convert Through Follow-Up & Nurturing • Set Up Automated Follow-Ups: Quick and consistent follow-up is crucial. Use CRM tools to automate initial responses and schedule follow-ups with leads who haven’t engaged yet. • Provide Targeted Updates: Customize your communication based on each buyer’s needs. For example, share new listings in their desired area, or invite them to upcoming events. Tailored content helps you stand out and builds trust. 4. Deliver an Outstanding Buyer Experience • Smooth Out Your Process: From the first call to the closing table, keep the process seamless and transparent. A positive experience keeps buyers happy and opens the door to referrals. • Gather & Act on Feedback: After closing, ask clients what they loved and what could improve. Their insights are invaluable as you refine your approach to convert even more leads.