If you're looking to sell your agency later down the line: (Credit: Leila Hormozi)
I heard you wanted to sell your agency down the line, so I wanted to share this Leila Hormozi wrote this:
Whether you want to hold your business forever or you want to make it ‘sellable’, you do both the same way.
By building a great business.
The other day I shared that when Alex and I wanted to sell Gym Launch an investment banker gave us a list of what makes a company ‘sellable’.
We used that list to eventually exit all 3 of our brands in 2021.
(We sold 66% of Gym Launch and Prestige labs for $46,200,000. And then A.L.A.N for an undisclosed amount based on the trailing 12 months revenue.)
Needless to say, this list is worth a fortune to the right person when properly executed. Here it is for free.
The Criteria for A Sellable Company:
  1. Leadership team in place running day to day
  2. Marketing without the face of the founder
  3. Delivery without face of founder
  4. Multiple Reliable Acquisition Channels
  5. Reliable (low churn) Recurring Revenue
  6. Diverse Customer Base (No Concentration Risk)
  7. Automated metric tracking
  8. High cash flow, profitable, growing (with story)
  9. Audit Ready Financials
  10. $5M+ EBITDA
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Raouf Lamri
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If you're looking to sell your agency later down the line: (Credit: Leila Hormozi)
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