I heard you wanted to sell your agency down the line, so I wanted to share this Leila Hormozi wrote this:
Whether you want to hold your business forever or you want to make it ‘sellable’, you do both the same way.
By building a great business.
The other day I shared that when Alex and I wanted to sell Gym Launch an investment banker gave us a list of what makes a company ‘sellable’.
We used that list to eventually exit all 3 of our brands in 2021.
(We sold 66% of Gym Launch and Prestige labs for $46,200,000. And then A.L.A.N for an undisclosed amount based on the trailing 12 months revenue.)
Needless to say, this list is worth a fortune to the right person when properly executed. Here it is for free.
The Criteria for A Sellable Company:
- Leadership team in place running day to day
- Marketing without the face of the founder
- Delivery without face of founder
- Multiple Reliable Acquisition Channels
- Reliable (low churn) Recurring Revenue
- Diverse Customer Base (No Concentration Risk)
- Automated metric tracking
- High cash flow, profitable, growing (with story)
- Audit Ready Financials
- $5M+ EBITDA