How do I increase show ups for my client?

Got around 15 bookings for a client in our first month of working together, from ads alone (no DBR).

But, had a lot of no-shows or reschedules. We have a follow-up sequence (email / sms upon booking, then 24 hours before appointment, then 5 hours before appointment) but still not been delivering.

Not sure if it's because there's a storm in the UK and people are reluctant to go outside lol, but wondering what you guys would suggest for me to increase our show-up rate?

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