How I took my client from 17% open rates to 30% within 2 weeks

I wrote this for my LinkedIn, but thought would share here as well...

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I took my client from 17% open rates to 30% within 2 weeks…

Using these strategies (here’s how you can implement them):

#1 Tiered Audience Segmentation

Divide your audience into 3 segments:

- Most engaged: Opened or clicked your email in the last 30 days

- Moderate engaged: Opened or clicked your email in the last 60 days

- Least engaged: Opened or clicked your email in the last 90 days

Now…

Send the most imp + sales related emails to most engaged: 5x/week

Send a blend of more value + less sales emails to moderate engaged: 2-3x/week

Send only valuable content to least engaged: 1x/week

#2 Use Email Stacking

Schedule your emails in a way that you send first to the recently engaged audience…

- 6 am for 3 day engagers

- 8 am for 10 day engagers

- 10 am for 30 day engagers

- 12 pm for 60 day engagers

- 2 pm for 90 day engagers

Your email to the 3-10 day segment would get a lot of engagement and tell Gmail your email is read-worthy.

Hence, improving deliverability of upcoming scheduled emails.

Do this for your other emails too and you’ll quickly see a lift in opens!

#3 Set Up Google Postmaster

This is a great tool for flagging deliverability issues or emails that are not passing the spam filter…

…so you can then implement the above strategies to fix it!

Want my help in improving your deliverability and opens? Book a strategy call with me today (Link in bio.)

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