Does Paid Ads have the largest barrier to entry?

This is the question I've been thinking about this for the last few weeks.

In my opinion, it's the toughest marketing channel to break into because they need to pay thousands of dollars into the platform(s) without a clear idea of what they'll get out of it. It's a tough pill to swallow. There are some tools that can help you estimate what you'll get, but in my experience, they're ballpark estimates at best and sometimes completely off. The best way to get some data is straight from the platform.

Too often the owners want to "dip their toes in the water" which works to a limited extent. If they're not spending enough it'll take weeks if not months to get enough data to optimize the accounts effectively, they'll get occasional leads but nothing consistent, and they won't get enough conversions to leverage the power of the machine learning and AI the platforms have.

And the worst part is that they start to believe that paid ads are inconsistent and won't work for their business because this test didn't work for their business and they won't want to try it again in the future, stunting the potential growth of the business.

As I've been meeting with potential clients, I have to qualify them well and make sure they're ready to take the step into paid ads. I've had to turn away a few because I knew I couldn't get them the results they wanted.

What are your thoughts? Am I onto something here or over-exaggerating in my echo chamber? I've worked a good amount with other channels and they don't seem to have as high of a bar for entry.

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