13 Years of Marketing Advice in 85 Mins - Hormozi's New Vid Notes

Link to video: https://www.youtube.com/watch?v=reisEL_D7xc&t=3486s

5 Golden Nuggets That I learned From Hormozi's Video:

1) There’s Only 4 Ways To Let People Know About Your Stuff

Warm outreach (Example: Calling Friends / Family)
Cold Outreach (Example: Cold Calling / Door Knocking)
Making Content
Running Ads

IF YOU ARE NOT SPENDING YOUR DAY DOING ONE OF THOSE CORE FOUR THINGS, YOU ARE NOT ADVERTISING. YOU ARE NOT MARKETING YOUR BUSINESS. YOU ARE NOT MAKING MONEY.

THE FIRST 4 HOURS OF YOUR DAY IS ADVERTISING. LETTING PEOPLE KNOW WHAT YOU DO. BECAUSE WITHOUT ADVERTISING, YOU DON’T MAKE MONEY.

2) Scaling Framework 🤯 💰

When you are at 0 - 6 Figures, you sell one product, to one avatar, on one marketing channel. That’s it. No shiny object. No multiple channels.

When you go from 6 - 7 Figures, you sell one product, to one avatar, on one marketing channel, CONSISTENTLY.

When you go from 7 - 8 Figures, you go one avatar, one marketing channel, two products (Upsell / You sell something else), CONSISTENTLY.

When you go from $10,000,000 - $50,000,000+, two marketing channels, one avatar, two products, CONSISTENTLY.

3) Say What Only You Can Say Show What Only You Can Show

*TALK ABOUT THE THINGS YOU HAVE DONE, RATHER TELLING PEOPLE WHAT TO DO. IT’S HOW I VS. HOW TO.*

Marketing Agency Example: *Show. Not tell.*

Instead of saying: “Hey, I am going to get you leads!”

What I want to do is get on a sales call and I am going to play what a live lead for one of my clients sounds like.

Then say:

“Do you think you can take 50 of these high quality leads per month?”

4) $ YOU GET FAR MORE LEVERAGE BY DOING THE SAME THING 100 TIMES THEN DOING A 100 THINGS AT ONE TIME. $

5) We Need To Be Reminded More Than We Need To Be Taught

PS - Don't watch the video if you don't want to help more people and make more money.

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