Repost a marketers takes on the fight
Thought I’d share this marketers take on the fight. Repost: 120 million people all did the same thing last night. Watched the most boring fight ever. Jake Paul won. Mike Tyson lost. But that’s not the real story. The real win? Entertainment, reach, and impact. The fight wasn’t about boxing - it was about telling a story and pulling in millions of views (and dollars). And putting it on Netflix? Genius. Not only was it on a platform with MASSIVE reach, but it was also free. You didn’t have to drop $100 on a pay-per-view to watch it. That’s why millions tuned in— reportedly more than the Super Bowl. Even people who never watched a fight tuned in. And here’s where it gets interesting. Even though the fight itself wasn’t exciting, it had a massive ripple effect. → It introduced millions of people to fighters they’d never heard of. Jake used his platform to give others a stage—and changed their careers overnight. → It brought boxing to a new, younger audience. Say what you want about Jake Paul, but he’s making the sport relevant for people who don’t follow boxing. → Oh, and it created huge paydays: Amanda Serrano, who was backed by Paul, had the biggest payday in women's boxing history. She reportedly took home $6M+. Jake didn’t just fight—he got money into everyone’s pockets. Here are the key lessons: 1 → Be Entertaining The fight wasn’t technically thrilling, but the personalities behind it were. People watched because of the story, not the sport. Lesson: If you can hook people emotionally, they’ll stick around for the experience. 2 → Go Wide with Your Message Leaders often say, “Don’t go wide—stay niche.” But nights like this prove the opposite: If you want real reach, you have to think bigger. Lesson: Package your expertise or product in a way that appeals to a broader audience. The more accessible your content, the greater your impact. 3 → Remove Barriers to Entry The fight wasn’t behind a paywall. By making it free and putting it on Netflix, they ensured millions could watch and join the conversation.