6d ago (edited) in Get more dates
Repost a marketers takes on the fight
Thought I’d share this marketers take on the fight.
Repost:
120 million people all did the same thing last night.
Watched the most boring fight ever.
Jake Paul won. Mike Tyson lost.
But that’s not the real story.
The real win?
Entertainment, reach, and impact.
The fight wasn’t about boxing - it was about telling a story and pulling in millions of views (and dollars).
And putting it on Netflix? Genius.
Not only was it on a platform with MASSIVE reach, but it was also free.
You didn’t have to drop $100 on a pay-per-view to watch it.
That’s why millions tuned in— reportedly more than the Super Bowl.
Even people who never watched a fight tuned in.
And here’s where it gets interesting.
Even though the fight itself wasn’t exciting, it had a massive ripple effect.
→ It introduced millions of people to fighters they’d never heard of. Jake used his platform to give others a stage—and changed their careers overnight.
→ It brought boxing to a new, younger audience. Say what you want about Jake Paul, but he’s making the sport relevant for people who don’t follow boxing.
→ Oh, and it created huge paydays: Amanda Serrano, who was backed by Paul, had the biggest payday in women's boxing history. She reportedly took home $6M+. Jake didn’t just fight—he got money into everyone’s pockets.
Here are the key lessons:
1 → Be Entertaining
The fight wasn’t technically thrilling, but the personalities behind it were. People watched because of the story, not the sport.
Lesson: If you can hook people emotionally, they’ll stick around for the experience.
2 → Go Wide with Your Message
Leaders often say, “Don’t go wide—stay niche.” But nights like this prove the opposite: If you want real reach, you have to think bigger.
Lesson: Package your expertise or product in a way that appeals to a broader audience. The more accessible your content, the greater your impact.
3 → Remove Barriers to Entry
The fight wasn’t behind a paywall. By making it free and putting it on Netflix, they ensured millions could watch and join the conversation.
Lesson: Don’t overcomplicate access to your content. The easier it is for people to engage with you, the bigger the impact you’ll have.
4 → Use Your Brand to Elevate Others
Jake Paul could’ve made this night all about himself, but he didn’t. He used his platform to highlight other fighters, bring new audiences to boxing, and create opportunities for everyone involved.
Lesson: A strong brand isn’t just about your success— when you have an audience, you can leverage it to lift up everyone around you.
The Takeaway:
Even with a "boring" fight, Jake Paul and Mike Tyson made history by reaching millions, creating opportunities, and reshaping boxing’s relevance.
Want to build real impact (and income)?
Package your expertise to entertain and reach millions.
🧡✌🏾
P.S. I put together a guide with the framework we use to help CEOs and Executives package their expertise to reach millions. Comment "IRON MIKE" and I'll send it to you
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Repost a marketers takes on the fight
skool.com/live-the-bonafide-player-life-1666
Imagine attracting smart & beautiful women every time that you go out because you’ve changed the way you look, act & think concerning attracting women
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