How I Got Better Lead Lists
If you have bad conversions rates and do large volume and you feel like your messages are good, bad leads could be the issue, here's how I fixed it. TRACK - I started by setting up a Zap between LinkedIn and HubSpot that created a new deal for every lead who replies to my messages and the leads company and position. Every time a lead replied and a new deal popped up, I would bucket them into 1 of 3 categories. Qualified & Responded - Interested and qualified people Not Interested - Not interested but qualified Unqualified - Not qualified and not interested After about 1 month of bucketing responses in the deal pipeline I looked at our distribution. Qualified & Responded - 25 leads Not Interested - 99 leads Unqualified - 277 leads 69.1% of our leads were not even the right people... TEST - We find leads in LinkedIn sales Nav, so here's what I did... I started by adding all the filters we currently use, went through every single lead out of 1000 leads and counted what % was our target market, 23% is where it was with our initial filters. Then I removed and added filters, one at a time, and would recount, if it improved the % I kept it, if it made the % worse, I removed it. I also tested some filters like Function on their own. I got this number up to 92% of 1000 leads being applicable. After about 1 month of bucketing responses in the deal pipeline, here's our new distribution. Qualified & Responded - 60 leads Not Interested - 205 leads Unqualified - 190 leads 41.8% of leads are unqualified, still not where I want to be, but much better than before.