I think I’m messing up my Google Ads campaign. 0 leads

Hey everyone, I’ve been having this nagging feeling that a Google Ads campaign I launched recently might not perform well. So, here’s the deal: I’m running a display ad campaign trying to sell PET molds for blowing machines (basically, the molds used for machines that make bottles). The target audience is companies that have blowing, filler, or labeling machines since they’ll probably need new molds for expansion or replacement.

The tricky part is reaching the right people with the actual authority to buy something like this – usually production managers or similar roles. Normally, these companies would reach out directly to a workshop they know or have worked with to ask if they can make the molds for them. So, I thought running display ads might help put us in front of potential clients who wouldn’t actively search for this service but might consider us later if they need it. Since this type of manufacturing isn’t something just any workshop does, it seemed like a good way to be on their radar.

What I’ve done is create a custom audience with keywords like PET molds, blowing machine molds, filler machines, etc. I also included websites that sell these types of machines, hoping to reach folks in the industry. Plus, I added segments related to filler machines, blowing machines, and PET containers. My target is Mexico, with a daily budget of around $35 (about 700 MXN). It’s been running since last Friday, so not too long yet, but here are the initial metrics.

Let me know if you think I should change the campaign type – display just seemed logical to me. Any advice, tips, or feedback would be super appreciated! 🙏

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