Google Ads Budget in EU? · Agency Service Scaling Kings👑

Google Ads Budget in EU?

Hey Kings, quick Q for you legends doing Google Ads.

I'm adding it to my gym service delivery.

1. What base budget would you recommend going with in the US market?

2. in EU my CPLs for FB ads are way lower (US avg: $10-15, EU avg: 2-5€) and in the EU businesses have less money to spend on ads (as they make less). What would you recommend as a base budget for Google Ads in that market? To give an idea I take between 1k-2.5k/month for US and between 300€ and 600€ on ad spend for the EU.

Your inputs are much appreciated 💪

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