2 campaigns, both started really well but then leads just stopped:(

Im running ads for a roofer in Pennsylvania, i ran 2 campaigns last 2 weeks and they started really well, got leads and appointments, but then suddenly stopped getting results (for the second one i turned off Advantage+ audience because few leads were out of state and then drop off happened), what do I do in that case?

Second question, If i found a winning ad and turned off the other, what to do when that winning ad stops performing? Create another ad in the same ad set or a new campaign altogether?

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