Simplicity can be elusive
I used to think that simplicity in business meant minimal or no tech, and that this led to ease and flow.
Boy was I wrong.
It led me to starting over my entire social media following on 3 platforms when I got hacked and lost access to the accounts I had been growing since 2007.
I had no email list or CRM to reach out to my warm network and past clients so I could invite them to follow my new accounts.
Because I was 'keeping it simple'.
If I'd only known what I know now.
I would have understood that investing my time and energy in implementing personalized, smart systems WHILE I established my business and built trust with my growing community, would have saved me from heartbreak and losing out on almost a year's worth of potential sales.
Please learn from my mistake.
Don't try to do everything manually, or base your entire business growth strategy on social media accounts that could literally disappear overnight.
Not sure how to systemize your lead gen and nurturing processes?
Tell me about your current manual process, and I'll give you 3 ideas for systemizing or automating those steps.
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33 comments
Christine van Tonder
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Simplicity can be elusive
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