Minimalist writing strengthens communication with your audience. My favorite example of minimalist storytelling comes from Hemingway. It's a piece of literary legend. The story goes that Hemingway was at a bar with fellow writers and bet he could write a complete story in six words. He scribbled the now-famous words on a napkin: "For sale: baby shoes, never worn." In just six words, Hemingway tells a meaningful story with a three-act structure and wins the bet. This drunken lesson applies directly to formatting your video scripts. →Use Concise Storytelling →Hook Your Audience →Build Tension →Leave a Lasting Impression Here’s how: 1. Hook Fast – No Fluff. Start with a Bold Statement. Hemingway’s "For sale," grabs attention instantly. In just two words, the story sets the stage for what’s to come. Your video script should do the same: start with something bold, direct, or emotionally charged to immediately grab attention. 2. Create Tension – Keep 'em Curious. "Baby shoes" introduces conflict. We know what’s for sale, but baby shoes symbolize hope and new beginnings—so why are they being sold? The tension keeps us curious, like your video script should. Introduce a problem or conflict that keeps us engaged and wanting to learn more. 3. Deliver a Clear Takeaway – Make Every Word Count. "Never worn" delivers an emotional punch in just two words, leaving the audience with a powerful, unspoken story. The ending of your video script should be just as clear and impactful, leaving something memorable to reflect on or act upon. Follow this simple, powerful, and classic structure to create video scripts that are clear, concise, and engaging. Every word matters, just like in Hemingway’s famous bar bet. Need help structuring your video scripts for maximum engagement? ⬇️ Join the ClearBrandContent community to share strategies and stories. Hire me to write video scripts, VSLs (Video Sales Letters), web copy, and one-on-one coaching.