Do you know that book: Key Person of Influence (KPI)

Have you ever read this powerful book.

Inspired by the book I'm currently listening to by Daniel Priestley

Why the Order Matters [the 5 steps FIRST comment]

Let me be honest with you: for a while, I was a ghost online. 👻

I kept wondering why I didn’t have clients or why my partnerships weren’t working. The truth? I hadn’t yet followed a structured process to position myself as an authority in my field.

This is where Daniel Priestley’s 5-step framework comes in. These steps must be followed in the right order to build a strong foundation. Believe me, once you respect this process, everything changes.

Not only will you attract clients, but your collaborations will finally become productive and impactful.

One last tip before we dive in: a book is an incredibly powerful tool to earn the respect of future partners. It’s a solid proof of your expertise and credibility.

The 5 Steps to Becoming a Key Person of Influence (KPI)

1. Pitch: Clarify Your Message 🎤

Everything starts with your pitch—your ability to clearly explain who you are, what you do, and why it matters.

Why is this important? If people can’t quickly understand your value, they won’t dig deeper.
How to do it? Your message must be simple, focused on the problems you solve for your audience, and captivating enough to grab attention.

If your pitch is confusing, even the best content or offer won’t make an impact. Start here.

2. Publish: Become Visible Through Content 📝

Testing your pitch (Step 1) will help refine what you publish. Once your message is clear, you need to publish content to establish your expertise. This could be articles, videos, LinkedIn posts, or even a book.

Why publish? Publishing helps you step out of the shadows and positions you as an authority in your field.
An example: Even a well-thought-out article can attract opportunities and clients.

If you want people to respect you as an expert, your content is your business card. Without it, you’ll remain a ghost. 👻

3. Product: Turn Your Ideas into Products or Services 💡

Step 2 provides feedback to create this step aligned with your ideal client. Once you’re visible, it’s time to monetize your expertise by creating products or services. This could be a training program, coaching sessions, or an ebook. (I love physical book)

Why is this essential? Products make your value tangible. They transform your knowledge into something your audience can use to solve their problems.
Key takeaway: Your products must address specific needs and create value for your clients.

This is where your work begins to generate tangible impact and income.

4. Profile: Build a Strong Personal Brand 🌟 (Be YOU)

Your online profile is your storefront. Whether on LinkedIn, Instagram, or through a simple profile photo, your image should reflect your authority and attract your ideal audience.

Why does this matter? People will look you up online to verify your credibility. A polished image inspires trust.
Pro tip: Most smartphones today can take great profile photos. No need to invest in a professional photoshoot right away. Just make sure your photo is clear, bright, and welcoming.

A well-crafted profile sets you apart and turns you from an unknown to a recognized authority.

5. Partnerships: Collaborate to Maximize Your Impact 🤝

Strategic partnerships come at the final stage.

Why? Because they only work if you already have a clear message, visibility, and established credibility.

Why do some partnerships fail? Because people try to collaborate before they’re ready. If you’re still a ghost online, the best partners won’t even notice you.
How to succeed? Once you have a solid pitch, published content, clear products, and an attractive profile, your partnerships become natural accelerators.

Good collaborations can transform your impact, but you must first be ready to play at a higher level.

Respecting the Order: The Key to Stepping Out of the Shadows

If you try to collaborate before clarifying your message or publishing content, you’ll likely remain invisible. The order is the key.

Each step prepares you for the next. By following this path, you’ll stop being a ghost 👻 and become a key person of influence, sought after for your ideas and impact.

So, which step should you focus on today to move forward? 💡🚀

No pitch, no presence—people can’t buy from you. As my mentor Dan Lok used to say when I was with Dragon 100: “No body, no money!”

Inspired by the book I'm currently listening to by Daniel Priestley.

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