I’ve been reaching out to the top 100 restaurants in the U.S., and one thing has really stood out to me: every single one of them has a business Instagram account.
This observation doesn’t mean you are required to have one to be successful, but it’s hard to call it a coincidence when all the top players are using social media to grow their brand.
Social media gives you direct access to your customers, builds awareness, and lets you showcase what makes your business unique. It’s not just about pretty pictures; it’s about connection. So, while you might be on the fence about using social media for your business, just know that the leaders in the industry are using it as a tool for success.
If you're not already doing so, consider how social media can fit into your business strategy. You don’t need to post every day, but being present in the digital space can give you an edge!