Was researching copywriting today and came across an interesting piece about Storytelling.
It talks about using emotion to convey the message in a more deeply understood way.
There Is a difference between:
- I was running in the park, late at night
- I was running in the park, late at night, while rage was building inside of me
Emotions create suspense, which is important to keep the reader engaged and intrigued.
But to elevate this to the next level - Add physicality to the emotion. The place where it stems from.
"I was running in the park, late at night, clenching my fist from the rage that was burning in my chest."
This helps the reader get much more immersed in your writing.
Attaching the file for reference!