#1 communicating your value to the audience
As someone who has not applied any marketing to what I do and have managed to stay alive by word-of-mouth (no business, social medias or website currently working 😬), what's kept me alive is being my brand of value so I do everything from that place of how I can help people.
My ideas for content that I'm now participating in communities and growing my name come from questions and I see people ask when I'm reviewing and selecting my content for the new coaching program. I'm gonna do anything that seems very universally applicable a way to create a little bite-size bit of information to nourish people also works as a way of communicating your value and establishing your bone fides.
Don't be afraid to show a little something that anchors you as a valuable contributor to a person's journey whether or not they know who you are entirely or they're in the market for you. Anybody that sees that and you stick in their mind can be someone that refers you to one of the people in their circle of influence.
And sharing "two cents" is a lot cheaper than social media marketing ads. You just wanna make sure it's a teaser, but it has enough meat on it to taste good.
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Brittany Leigh
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#1 communicating your value to the audience
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