So you want to build a business... · Cluttered to Clarity -> ⚡︎

So you want to build a business...

Make the process fun. And make it seamless.

Ideally, you want there to be as little friction as possible between your ideas and your published content.

Get a dedicated camera and camera stand for recording videos, for instance, in a space that is always "ready to roll" when you are going to record something.

Always be ready to capture an idea.

Personally, I like having a dedicated voice recorder. As well as a notepad handy in all areas.

Take note of areas that are particularly tedious, and either figure out a way to make it enjoyable or find a way to delegate it out to someone else or see if it's something that you can skip.

Sometimes the things we think we have to do are not so necessary as we would think. In other words, the customer doesn't really care. It doesn't make a bunch of difference in terms of solving or not solving their problem.

Talk to people.

Get feedback early and often.

What we think the customer cares about,

and what they actually care about are often two very different things.

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